The honest answer is that it’s really impossible to fine-tune the message to that degree. Given the number of readers (or non-readers) that we’re talking about, our ability to pick up feedback—from retailers, through sales, from letters and message boards and in person—is relatively limited. If there’s something that’s strongly in the zeitgeist, then that will show up. But a more fine-tuned message from a smaller number of fans isn’t going to easily make its way through the white noise.
Notes
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