Anonymous asked:
Thanks for the very useful insights in pricing strategies, Your point about profit margins makes perfect sense, but I wonder what you think of the idea of a more mixed economy of format and pricing – i.e. would black and white comics on lower quality paper sold at a lower price point reap the same margin as the full colour glossy mags at premium prices? Could the market develop to accommodate both?
We’ve never lived in a world where black and white offerings from Marvel (or from DC) have done enough business to hit those same margins. That’s not the experience that most Marvel readers want. And the cost savings in the modern day between full-color printing and black and white printing are relatively negligible—we’re no long in the day of the old four-color printing.
